3 December 2015 -
12:00 to 13:15

Let’s make diagnostic information shine! Tools to demonstrate and communicate value to payers and patients (pdf)

Innovation & New Business Models

To get the value of the information provided by in vitro diagnostic tests recognized and accounted for its added value when funding and reimbursement decisions are made, is a daunting task faced by IVD manufacturers in Europe.

How can we demonstrate to payers that the information the test provides adds value by decelerating cost increase, improving the efficiency of the system and patient experience? Will they be willing to pay for it? Can we add value by understanding and fulfilling patient’s information needs?

The parallel session will present practical tools to point out the value of diagnostic information to payers, and also specific tools to understand patient important outcomes related to diagnostic information.