3 December 2015 -
12:00 to 13:15

How to leverage real world evidence to maximize commercial performance & product value (pdf)

Digital Health

The Parallel Session will focus on best practices regarding the use of real world evidence, such as patient level information, procedure/diagnosis & consumption data to improve a company’s commercial practices, including:

  • Value pricing based on impact of a product on patient flow and economics of care
  • Customer/patient segmentation and targeting
  • Customer engagement / relationship strategy
  • Tailor messaging to various stakeholders
  • Market sizing & forecasting